Offering a quite powerful way in which to organize one's shopping, My.Shopping isn't going to win prizes for simplicity or minimalism, but it might suit those looking for a more complex solution than the usual methods.
A cluttered interface introduces proceedings but a clearly laid out plus sign does at least guide users the right way. It's possible to add product names and sellers so they're easier to include in the future, as well as actual shopping lists. Being able to configure sellers accurately to include local area details is a potential option, too.
With each item, it's possible to add plenty of useful information such as when the item needs to be bought by, the perfect seller, the price, and quantity. For this reason, My.Shopping is ideal for those running their household on a tight budget as everything is available in one convenient place.
For the bargain-hunter, being able to divide things up into different stores is particularly convenient. Plus there's the back up of being able to add coupons either by entering text, recording audio, or taking a photo. Backup features, as well as the ability to sync shopping lists with others, adds to the wealth of integration features, albeit at a cost.
There's no denying that My.Shopping doesn't offer a lot of places to enter the information. To an extent, though, that's the problem. Most users will know where their local store is and rarely find a time when they need help. Similarly, entering a date for when something must be bought might sound cool in theory but most people have a rough idea for themselves. For those people who do need that much organizing, My.Shopping has them covered, but it's not an one size fits all kind of solution.