Zynga Acquires Creators of Draw Something, OMGPOP

Social gaming giant, Zynga, has purchased app developer OMGPOP, creators of recent success story, Draw Something.

During today’s conference call, Zynga commented that they would not be announcing the financial information about the acquisition today. But according to sources for AllThingsD, Zynga paid $180 million for OMGPOP with about $30 million more in employee-retention payments.

OMGPOP is a 40 person company based in New York City. Their recent hit, Draw Something, produces more than 1 billion user-created drawings per week. Both paid and free versions of Draw Something are currently #1 on the App Store charts.

New features in future updates were brought up during the conference call today. CEO of OMGPOP, Dan Porter, responded with some possible features including saving drawings to the camera roll, chat, and other gameplay features. He also commented that despite being purchased by Zynga, they are not changing the name of the game to Drawing with Friends.

It’s possible that OMGPOP made a real mistake by selling so early. Apparently, Draw Something generates $250,000 a day in revenue. If the price of the sale is accurate, it’s quite possible that Draw Something could have generated even more revenue than the $200 million sale price.

Henry Blodget from Business Insider makes a great point. It took AOL about 9 years to hit 1 million users, Facebook 9 months, and it only took Draw Something about 9 days. Draw Something now has over 12 millions active users on a daily basis.

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