Amazon Launches iPad-Optimized Kindle Store Web App

Between the Amazon Kindle App and Apple's own iBooks store, the iPad has firmly established its place as a major player in the e-Reader market. Amazon, also being a very major player, is continuing to secure their own position by making it as easy as possible to get their content anywhere. The latest example of this is their new, touch-friendly, iPad-optimized Kindle Store.

To access the store iPad users must simply enter www.amazon.com/iPadKindleStore into their Safari browsers. From there they can shop for books in the new, touch-screen compatible layout with genres, editor's picks and top 100 paid and free books easy to search. Amazon encourages adding the site to the home screen for even easier access.

The site also supports the Kindle Cloud Reader function. Any books purchased are stored on the cloud, ready to the accessed on any Kindle device, including this new website. Readers can keep going even if the internet connection is lost. As more mobile versions of sites crop up, it's good to see that tablets are getting their own sites too.

[Kindle iPad app pictured above]